Please email info@jeepfoodride.com with any questions you may have.

  • Snacks.
  • Warm clothes and perhaps a change of clothing. This is a winter ride and conditions can change unexpectedly.
  • A camera and/or video camera.
  • A cooler filled with your favorite NON-ALCOHOLIC beverages.
  • NOTE: ALCOHOLIC BEVERAGES ARE NOT PERMITTED ON ANY TRAIL RIDE. Violators will be removed and banned from all future Jeep Food Rides.
  • Skid plates covering the oil pan, gas tank, and transfer case.
  • Rock rails for Jeep Liberty, Cherokee, Grand Cherokee, and Commander vehicles. Rock rails are iron moldings designed to protect your vehicle’s rocker sills from damage.
  • Heavy-duty, 20-foot nylon tow straps (7,000 lb max vehicle weight) with looped ends. TOW STRAPS WITH METAL HOOKS ARE NOT PERMITTED.
  • Body lifts/suspension lifts up to six inches (combined) are permitted.  Tires over 37 inches are not permitted.  We recommend removing running board for higher rated trails.  Snowplow frames are not permitted. Participants will be turned away from the trail ride portion of the event should they exceed these limits.

Yes! The following is MANDATORY for all vehicles:

  • CB radio is MANDATORY! There are many safety issues regarding upcoming obstacles transmitted over the CB radio by your trail guides. It is required that each vehicle have a CB radio.
  • Jeep vehicles must have four-wheel drive with a low-range (4-LO) transfer case.
  • Front and rear tow points must be properly mounted to the frame with grade-five or better bolts.
  • Drawbars, receiver hitches, or aftermarket bumpers with manufacturer-installed clevis or D-ring anchor points are acceptable alternates to tow points. If you don’t have tow points, you may be turned away from the trail ride portion.
  • All open-topped vehicles, including older models (CJs, Scramblers, and Willys), must have roll bars.
  • A full-size spare tire; a space-saver spare (donut) just won’t do.
  • Street legal vehicle with current license plate.

Only if he or she rides in your Jeep 4×4! The Jeep Food Ride is strictly for Jeep 4x4s.

Every effort is made by Jeep Food Ride to make the trails as safe as possible. Guests are advised to closely follow instructions given by trail guides, spotters, and Jeep Food Ride. However, there’s the possibility of damage to your vehicle when traveling rough terrain. Any damage is the owner’s responsibility. Participants are required to sign a waiver form.

Of course! Most new Jeep 4×4 vehicles with a 4-LO transfer case are Trail Rated® and are tested on demanding 4×4 trails. Your Jeep® four-wheel-drive vehicle is required to be street legal with license plate, in good condition, with good tires, brakes, and seat belts. In addition, we require prior approval for larger Jeep 4x4s, such as Grand Wagoneers and J-Series Pickups. Please email info@jeepfoodride.com if you have an oversize Jeep. Jeep Food Ride reserves the right to refuse participation to any applicant whose vehicle exceeds size restrictions.

Absolutely not. There’s a mix of first-timers and veterans – many who have been joining us for years!

  • All vehicles must be street legal and fully insured
  • All drivers must possess a valid drivers license
  • All drivers must be able to provide proof of insurance
  • All participants will be required to sign a waiver

All Jeeps should have some form of lighted holiday decorations and all decorations must be family-friendly. We highly recommend LED lighting.

You will need a power inverter as well. The size of the inverter you will need is determined by the amount and type of lighting you have. LED lighting draws significantly less power.

Whatever you choose, we highly recommend you test all of your decorations and your inverter prior to arrival. You can do this by hooking up your inverter to your Jeep and hooking all of your decorations to it. Start your Jeep and leave all of your decorations on for at least five minutes. If everything stays running your should be fine.

We also recommend “test decorating” your Jeep ahead of time. By doing so, you’ll see where you may need extra small extension cords and cable ties. If you plan on using cable ties, don’t forget a small cutter to remove your decorations after the parade.

The Jeep Food Ride is split into three separate events:

  • A daytime trail ride from approximately 9 a.m. to 3 p.m. There is no official lunch break so you should bring snacks and non-alcoholic beverages.
  • An evening parade where our Jeep vehicles are decorated with Christmas lights and we make our food donation. Decoration begins at 6 p.m. and we enter the parade area at approximately 7 p.m.
  • A post-parade gathering to share food and stories from the day.

Details for each year’s ride are provided after your sign-up is complete.


The price of admission is at least two (2) full grocery bags of non-perishable food per adult in your Jeep. That means if you have three (3) adults in your Jeep, you need to bring at least six (6) full grocery bags of food!

If you are under 18, you are exempt from the two (2) full bag requirement, but we ask that you bring whatever your budget allows, even if it is only a few can goods.

Vehicles must be Jeep or Willys brand vehicles for both the trail ride and the parade. All vehicles participating in the trail ride are required to have “low range” in order to properly navigate the trails. Please email info@jeepfoodride.com if you have any questions or concerns.

The events take place in and around the La Crosse, WI area. The trail ride portion of the event is held on private lands with the consent of landowners, or on public lands through special use permits. In some cases, Jeep Food Ride trail groups are granted access to trail areas which are closed to all other vehicular access during the year.

Please be aware that access to these trail areas is allowed only by guided Jeep Food Ride groups during the scheduled Jeep Food Ride. Individual Jeep Food Ride guests returning later to drive in these areas do so in violation of Jeep Food Ride’s land use agreements and are trespassing.

Also, please note that while we trim back as much brush as possible, we are limited by landowners to the amount of trimming that is acceptable.

The Jeep Food Ride is a daytime trail ride and an evening parade to benefit local area food pantries while fostering fellowship and good cheer between Jeepers.

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